The Somersault Life Company™
Local Market Specialist (Boston, Los Angeles, San Francisco, Seattle, Fort Worth Texas)
If you are:
- Outgoing / Energetic
- Conscious Consumer
Somersault Life Company™ is the parent company to a product called Somersaults. Somersaults are a healthy snack food, with sunflower seeds as the #1 ingredient. Somersaults are crunchy sunflower seed bites, a unique one-of-a-kind snack, designed to deliver well-balanced nutrition. Our company mission is to inspire healthy, active lifestyles, fueled by great tasting food and well balanced nutrition.
Somersaults are available across the U.S. at Whole Foods Market, Target, and Cost Plus World Market as well as many local grocery stores chains.
About the Job:
This is your opportunity to join a passionate tribe of people that are focused on creating the connection between healthy living and living life to the fullest. Working closely with the Somersault sales and marketing team, this candidate will have the opportunity to bring the brand to life in their community through events, influencers, social media, and at point of purchase.
The Local Market Specialist focuses on identifying the communities where Somersaults snacks can be experienced at the right time, the right place, and with the right message. This could be your local Whole Foods store, or through a partnership with a local cycling club or a family event. You might find a community committed to healthy cooking, or a local mom blogger group that hosts fun and flavorful events. No matter where you go, we want to ensure that the Somersaults brand is properly represented in-store and in the community.
This Position calls for a:
- Proactive Self-starter
- Excellent Communicator
- Detailed Project Manager
- Willingness to roll up your sleeves
- Professional Attitude
- Community Guru
What you’ll be doing:
· Grow Brand Awareness in strategic accounts your city through demos, special events, and store checks
· Identify and engaging target consumers in your area through events, partnerships, and social media
o Progressive Moms, Active Adults and Millenials
o Sample Somersaults products at events or provide product to Influencers with a focus on family living, fitness, and active lifestyle.
· Represent the Somersaults brand to key retailers
o Make contacts via calls and store visits to regional natural, specialty, conventional stores each week and build relationships with appropriate managers in these stores
o Work closely with the Somersault Sales team to ensure excellent market level support
o E.g. Put up signage in stores where applicable, ensure sales tags are up to drive awareness with store staff
· Assist marketing leadership in assessing trial and awareness opportunities in your market
o Sampling opportunities can include community events, retailer events, influencer and celebrity seeding, local relevant media outlets, and local venues that are a strong strategic fit / selling opportunity
· Link National Sales and Marketing initiatives to the local level with consumers and retailers, including Social Media, key account execution, and Marketing Message
· Creating a monthly and quarterly plan to grow exposure and trial for the Somersaults brand
o Review Activity and Results weekly via phone and documented recaps with program manager.
o Oversee and manage company resources including sample product, Point of Sale, and event assets
- Complete monthly expense reports
Somersault Local Market Specialist is a fantastic contract opportunity to be a part of a growing and passionate team.
If you’re interested in this position, please submit your resume and no more than 150 words about why you think the Somersault Local Market Specialist would be the right gig for you. Feel free to use any digital media (links, videos, photos, blogs) to tell us a bit more about yourself.
Send to Somersaults@theboosterclub.com and we promise to get back to you within a week with next steps.
The Somersault Life Company™ & The Booster Club